How do I choose an estate agent to sell my house Part 4 - Marketing
Things to consider when choosing an estate agent to sell your house part 4
To the majority of people, estate agents are in the business of selling houses. We are also in the business of marketing.
How your home is marketed decides your eventual selling price.
Take a look at the quality of the marketing of properties on the likes of Property portals such as Rightmove and Zoopla.
Look at the photography. Is it clear? Professional? Does it enhance the room you are looking at or does it detract from it?
Look at the room. Is it tidy? Visually appealing?
Is there a floorplan? Is it a good quality one?
What about the description of the property? Is there one? Is it boring? The same as every other house? Just listing the physical attributes of the rooms or trying to create a feel for the home?
Do they provide brochures? Are they good quality? Worthy of your coffee table?
Is there a video of the home?
Where do they advertise their homes? It isn’t just the quality of what they produce but it is how they market them.
Do they use Social Media to draw attention. Which property portals do they advertise on. Do they have print in newspapers and magazines? Do they have a YouTube channel? Do they have a shop window? Everything helps market your home. The further a property is marketed, the wider the spread, the higher audience and ultimately the higher the price you will achieve.
Mailing lists are still important and when operated correctly they can bring forward known people to the agent who are looking for just what you are selling and in a position to proceed. Agents and buyers who just wait until they are listed on Rightmove miss out on golden opportunities.
Good agents have a marketing strategy and when well applied properly achieve quicker sales and at higher prices. Ask if and what the agents marketing strategy is.